Executive Summary
  Executive Summary
   Facebook is main social media platform in Myanmar and very much 
   influential for communication the information and influencing the 
   decision making of the users. Facebook is frequently understood as the 
   whole internet for the majority of populations in Myanmar. Healthy and 
   Happy Families (HHF) joined Facebook in 2019. This strategy outlines our 
   current approach planned activities to enhance our social media 
   engagement. 
  Social Media Goals
     Objectives
         •  Use social media as a mechanism to disseminate HHF knowledge and 
            learnings (optimal breastfeeding, complementary feeding, maternal 
            nutrition and best dietary practices for all age groups).
         •  Help create a social media presence to elevate and support a 
            breastfeeding-promoting culture for families in Myanmar
         •  Emerge as a thought leader on Nutrition in Myanmar. 
         •  HHF has monthly average engagement of 1000  between February 2021 
            and January 2022. 
  Key performance indicators
   1 Number of Breastfeeding Promotion & Nutrition Promotion
   2 Free online breastfeeding counseling sessions offered 
   3 Number of Social Media Groups Engaged by HHF 
   4 Number of Online Breastfeeding Events