Overview
      Business         Pitching
        Plan
                            Business 
                            Planning
               Quality not           Don’t Cut and          Format clearly
                Quantity                 Paste
           Do proper Market           Explore new         Make sure ALL the 
                Research            business models       team have worked 
                                                            on the project
                       Complete Realistic          Very Few 
                        Financials (take       Business’s make a 
                          care of sales       profit straight away
                           numbers)
                       Typical Content 
                         of a Business 
                                  Plan
   Table of Contents                 Marketing Plan
   Contact Details                   Sales Plan
   Company Information               Operation of Business
   Executive Summary                 Expenditure and Related Financing
   Promoters and Team                Manpower Plan
   Product and Service Details       Financial Projections and 
                                     Summaries
   Market                            Appendices
                           Attributes of a 
                     Successful Opportunity
                                                               Specific Market 
           Niche             Growth               IP           and Technical 
                                                                 Knowledge 
                                                                 Required
      Management and     Customers Easily    Research and 
       Planning Skills      Identified       Development           People
                                               Required
                            Cash-Flow        Exit Strategy 
                                               Defined
          How Innovative 
               is your 
             Proposal?
  What is the ‘problem’ that you see with the current 
  product/service offering in the marketplace?
  What is your ‘solution’ to this ‘problem’?
  What is the ‘underlying magic’ to your solution?
  How do you intend to commercialise your solution and 
  ‘underlying magic’?