Definition
     ELECTRONIC MARKETING is the marketing 
     of products using electronic technology to 
     determine the consumer market.
     Emarketing compasses all the activities a 
     business conduct via World wide web (WWW) 
     with the aim of attracting new business, retaining 
     current business and developing its brand identity
           What is E-Marketing:-
       Email marketing is directly marketing a commercial 
     message to a group of people using email. 
     Email marketing can be done to either sold lists or a current 
    customer database. 
    The terms e-Marketing, Internet marketing and online 
    marketing, are frequently interchanged, and can often be 
    considered synonymous.
      E-Marketing is the process of marketing a brand using the 
    Internet. 
    It includes both direct response marketing and indirect 
    marketing elements and uses a range of technologies to help 
    connect businesses to their customers.
                           
       Why is it important ?
     When implemented correctly, the return on investment  from 
    e-Marketing can far exceed that of traditional marketing 
    strategies.
   The Internet has brought many unique benefits to marketing, 
    one of which being lower costs for the distribution of 
    information and media to a global audience. 
   The interactive nature of Internet Marketing, both in terms of 
    providing instant response and eliciting response, is a unique 
    quality of the medium.
                          
                                 
       Careers in Internet Marketing
                                 
                       Search Engine Optimization             
              Social Media Marketing:
                      Search Engine Marketing
                 E-mail Marketing
          HOW  E-MARKETING  IS  
          BETTER THAN  TRADITIONAL  
          MARKETING
         E-MARKETING                  TRADITIONAL 
                                      MARKETING
        Interactive advertising
        Methods of digital              Contact from one side
        marketing is less expensive      Traditional marketing 
       E-marketing is marketing          methods more expensive
        to consumers through           • It refers to offline marketing 
        online channels like             tactics such as print 
        websites and online banner       advertisements, television 
        advertisements.                  and radio ads, direct mail 
                                         and trade show advertising.