CIPP Applied to a Charity Event          • PLANS
      • GOALS                                                                     • Stakeholder 
                                                                                   input
      • Raise money for charity                                                   • Resources 
      • Foster community development                                               available
      • Attract tourists                                                          • Market 
                                                                                   intelligence
                                                                                  • Past 
                                                                                   experience
                                CONTEXT                  INPUT                    • The concept; 
                                CONTEXT                  INPUT                     theme
                              EVALUATION            EVALUATION
                              EVALUATION            EVALUATION
                                              CORE
                                             VALUES
                                PRODUCT                PROCESS 
                                PRODUCT                PROCESS 
                              EVALUATION            EVALUATION
                              EVALUATION            EVALUATION
     • OUTCOMES                                                                • ACTIONS
     • X money raised                                                          • Produce a 1-day 
     • Satisfied customers                                                      food event
                                                                               • Generate 
     • Enhanced community self-
                                                                                sponsorship 
       reliance                                                                 revenue
                                                                               • Market to special-
                   © Donald Getz 2018 Event Evaluation: Theory and Methods for event management and tourism,  
                                      Goodfellow Publishers Ltd, Oxford, UK     interest food 
                                                                                tourists
     Evaluation Complexity Model
                                     Evaluating Long-term, Cumulative 
                                     Impacts &  Sustainability
                                Determining The  Worth Of 
                                Events, Portfolios, Policies
                              Proving Cause & Effect
        POLITICAL
        COMPLEXITY     Full Cost / Benefit Evaluation
                  Comprehensive Impact Assessment
                   Forecasting Impacts
                              Evaluating Organisational Effectiveness and Efficiency
                         Evaluating Goal Attainment; Summative evaluation 
                      Evaluating Experience & Quality From Multiple Stakeholder Perspectives
                     Evaluating Performance (HR)
                  Discrepancy Identification and Correction; Process Evaluation
              Problem  Solving & Supporting Decisions With Evidence; Formative Evaluation
         Permanent Data Collection & Monitoring
           © Donald Getz 2018 Event Evaluation: Theory and Methods for event management and tourism, 
                           THEORETICAL & TECHNICAL COMPLEXITY
                       Goodfellow Publishers Ltd, Oxford, UK
                                          A Systems Model
                                               ENVIRONMENT
                                         COMMUNITY CONTEXT
                                                    Internal 
                                                    functions
                                        Internal             Internal 
                                        functions            functions
                                     TRANSFORMING 
          INPUTS                          PROCESSES                             OUTPUTS
                                         -producing an event
                                      -managing event portfolios
                                       INTERNAL EVALUATIONS
                                         EXTERNAL EVALUATION
                                             BY STAKEHOLDERS
               © Donald Getz 2018 Event Evaluation: Theory and Methods for event management and tourism,  Goodfellow 
                                              Publishers Ltd, Oxford, UK
   Major Considerations
   in the Evaluation Process
                                                  -Positivism
                                                  -Interpretive
                                                  -Critical/Emancipatory
                                                  e.g., formal vs informal
                                                           -Internal vs external
                                                            -One-time vs periodic
                                                            -Decision support or
                                                              determining worth
                                                    -Formative, 
                                                    -Process, 
                                                    -Summative
                             PARADIGMS & THEORIES
                             PARADIGMS & THEORIES
                                                  -Qualitative and Quantitative
                             EVALUATION CONTEXT; WHY 
                             EVALUATION CONTEXT; WHY 
                                                  -Indicators and KPIs
                                    EVALUATE?     -The TOOLBOX
                                    EVALUATE?
                                WHAT TO EVALUATE
                                WHAT TO EVALUATE
                                  METHODS AND 
                                  METHODS AND 
                                    MEASURES
                                    MEASURES
                                     USES OF 
                                     USES OF     -Uses and Misuses
                                   EVALUATION    -Ensuring relevance and utility
                                   EVALUATION
            © Donald Getz 2018 Event Evaluation: Theory and Methods for event management and tourism,  Goodfellow 
                                  Publishers Ltd, Oxford, UK
      Logic Model Illustrated 
      for goal-attainment evaluation:
       single event & event portfolios
                                                                                           Single events
                                                                                           do not usually pursue
                                   Process for Single Events                               enduring change 
                                                                              EXPECTED 
           INPUTS                                                             EXPECTED 
           INPUTS                                       PLANNED                OUTPUTS
                                                        PLANNED                OUTPUTS
          -mandate
          -mandate                                      ACTIONS
                                                        ACTIONS                   -e.g. 
                               PURPOSE &                                          -e.g.               DESIRED 
         -resources            PURPOSE &                                                              DESIRED 
         -resources                                    (the event            attendance, 
                                  GOALS                (the event            attendance,              IMPACTS; 
                                  GOALS                    as a                 tourists,             IMPACTS; 
           -venues                                         as a                 tourists, 
           -venues                                                                                    CHANGE
                                                      transformin               money                 CHANGE
               -                                      transformin               money 
               -                                       g process)               raised, 
        information                                    g process)               raised, 
        information                                                          satisfaction
                                                                             satisfaction
                       Special Concerns for Event-Tourism Portfolios
          Portfolio           -Overall ROI          -Bidding                  -Growth in         -Economic and 
          Strategy;           -Sustainability       (one-time events)         tourism yield       community growth
          Long-term           -Integration with     -Owning/producing         -Leveraging        -Competitive
                       © Donald Getz 2018 Event Evaluation: Theory and Methods for event management and tourism,  
          Investment          other policy fields   -Supporting events         effects            advantages
                                               Goodfellow Publishers Ltd, Oxford, UK