Business Strategy 
                   Components
                                        GOALS
  How does business intend to           GOALS        What does the business propose to achieve
  attract customers
                                        Value 
                          GOALS       Proposition    GOALS
                       PRODUCT MARKET            CORE ACTIVITIES
                           FOCUS
  What are the product/services that the          What are the primary value adding activities that the 
  business plan to sell and what target           business intends to perform and how does it intend to 
  market                                          perform them
                                               Reference : Strategic Analysis and Action (8th Edition)
                          Business Strategy 
                   Components
                                     Walmart
                                        GOALS
  Dominate markets                      GOALS        Every day low prices
  Lowest cost system                                 Always in stock
  High growth                                        Courteous reliable
  Do it Walmart Way                     Value 
                          GOALS       Proposition    GOALS
                       PRODUCT MARKET            CORE ACTIVITIES
                           FOCUS
  Popular food and general merchandise            Integrated logistics (contractor to checkout)
  items                                           Intensely managed
  Value oriented customers                        Local tailoring 
  Develop easier markets first: work from 
  regional                                       Reference : Strategic Analysis and Action (8th Edition)
        Strategy Framework
                                             GOALS
                                               
                                         Management Preferences
                                               Value 
                              GOALS          Proposition     GOALS                   GOALS
                                                                                        
                             Organization                     Strategy             Environment PEST
                                                                •  Goals
                                                                •  PMF
                                                                •  Core Activities
                                               GOALS            •  Value Proposition
                                                               •  Vision
                                           Capabilities & Resources
                                                         Reference : Strategic Analysis and Action (8th Edition)
            Strategy Framework
                                                                     GOALS
                                                                         
                                                               Management Preferences        Want to do
                                                                                                                                    Need to do
                                                                        Value 
                                              GOALS                  Proposition               GOALS                                GOALS
                                                                                                                                        
                                             Organization                                       Strategy                           Environment
                                                                        GOALS 
                                                                 Capabilities & Resources
                                         Can do
                                                                                       Reference : Strategic Analysis and Action (8th Edition)
              Building Strategy …using Diamond E 
              Framework
                                           GOALS
                                         Management 
                                         Preferences
                                           Value 
                             GOALS       Proposition    GOALS              GOALS
                           Organization                 Strategy         Environment
                                                           • Goals
                                                           • Vision
                                                           • PMF
                                                           • Core Activities
                                           GOALS           • Value 
                                                             Proposition
                                         Capabilities & 
                                          Resources
                                                 Reference : Strategic Analysis and Action (8th Edition)