Marketing
              The action or business of promoting and selling products or services, 
              including market research and advertising
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              Market Segmentation and Target 
              Market
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              Market Research
               Helps you to:
                    > Decide how to segment the 
                             market
                    > Focus on a target market
                    > Study the competition
                    > Understand the market
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              Market Segmentation
               A subgroup of a larger market
               May be segmented by:                                                                                                                                         Children
               > Age                                                                                                                                                            Teens
               > Family size                                                                                                        Age
               > Income levels                                                                                                                                                 Adults
                                                                                                                                                                      Senior citizen
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              Target Market
               A good target market is:
                       > Easy to identify
                       > Large
                       > Able to afford your product
                       > Willing to buy your product
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