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picture1_Marketing Ppt 68077 | Marketingl1 Introduction


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File: Marketing Ppt 68077 | Marketingl1 Introduction
ideas about marketing an activity a function a management process an orientation a social philosophy marketing approach a recognition by the organisation of the primacy of customer values in exchange ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 4 years ago

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Partial capture of text on file. 
       IDEAS ABOUT MARKETING
   • An  Activity
   • A   Function
   • A   Management Process
   • An Orientation 
   • A  Social Philosophy
       MARKETING APPROACH
         A recognition by the organisation of the primacy of 
       customer values in exchange...
         ...and the focusing of the whole organisation and all 
       its activities on mutually satisfying exchanges with 
       customers 
       CORE CONCEPTS
       • EXCHANGE
       • VALUE
       • THE TRANSACTION
       • THE RELATIONSHIP (1990’s)
       THE EXCHANGE PROCESS
          • UNDERSTANDING
          - customer values and behaviours
          • CREATING
          - customer related values
          • COMMUNICATING
          - to inform and persuade
          • DELIVERING
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...Ideas about marketing an activity a function management process orientation social philosophy approach recognition by the organisation of primacy customer values in exchange and focusing whole all its activities on mutually satisfying exchanges with customers core concepts value transaction relationship s understanding behaviours creating related communicating to inform persuade delivering...

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Category: Uncategorized / Uncategorized
Posted on: 28 Aug 2022 | 4 years ago
Tag: download pptx, marketingl1, introduction,
Filetype: PPTX
File size: 0.23 MB
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