Prescribed Text
  
    Allen, J., O’Toole, W., Harris, R, McDonnell, I. 
  Festival and Special Event Management, 
  4th edition. Wiley Books, Brisbane 2008
      Key Study Areas within Events
  
    Economics
  
    Planning
  
    Marketing & Promotion
  
    Sponsorship
  
    Safety and Risk
  
    Evaluation – TBL / I/O Sustainability
  
    Culture 
     Overview of Events Management
  Some Definitions of Events 
  The Nature and Significance of Events
  Why Events are Held
  Forces and Trends in Events
  The Role of Event Managers
  Leadership Personalities
   Key Roles within the Events “industry”
   Event co-ordinator
   Event sales executive
   Event production assistant
   Production Manager
   Event manager
   Hiring assistant
   Venue manager
   Creative director
   Operations Manager
   Conference organiser
   Public Relations executive
         Definitions of Events
  “A unique moment in time celebrated with 
   ceremony and ritual to satisfy specific needs.” 
     (Goldblatt, 1990)
  “A special event is a one-time or infrequently 
   occurring event outside the normal program 
   or activities of the sponsoring or organising 
   body.”  (Getz, 1997)
  “To the customer or guest, a special event is 
   an opportunity for a leisure, social or cultural 
   experience outside the normal range of 
   choices or beyond everyday experience.” 
  (Getz, 1997)