Course Outline and Objectives
           Session 1: 
           •   Strategic planning tools, language and models being used today
           •   Case study: Ann Storck Center, Ft. Lauderdale
           •   Small group discussions
           Your Strategic Plan: 
           •   Work one-on-one with instructors
           •   Instructors are available for individual consultation throughout the week and 
               via phone and e-mail.
           Session 2: 
           •   Review required readings
           •   Short presentations
           •   Conducting performance measurements and a balanced scorecard
           •   Taking what you have learned back to your organization
      An Outside Set of Eyes
          Case Study: 
        The Ann Stork Center 
    Servicing the developmentally disabled 
        Located Ft. Lauderdale
                   The Ann Storck Center
        •   Hired the FIU Florida Institute of Government as a 
            consultant
            •   not necessary to hire consultant to get “big picture 
                perspective”
        •   Goal: to develop a strategic and marketing plan
        •   What we do and how we do it; fundamentals and 
            means
                    An Outside Set of Eyes
         Central Issue:
         •   Senior management and board’s perceived need to 
             review “the big picture”
             •    Most felt like they were facing a pivot point
         •   Disengagement of board 
         •   Appointed accounting firm recommended getting an 
             “outside set of eyes"
         •   Operating deficits required offsetting contributions 
                   An Outside Set of Eyes
        What was accomplished:
        •  Developed a strategic planning tool that lead to a business 
           plan rather than a marketing plan
             • A 3-5 year plan is realistic; no more than that
        •  Provided a document that no one could “avoid” 
             • Sometimes it is easier to accept coming from the “outside”