Outline
                                Outline
         Global Company Profile: Boeing
             Global Company Profile: Boeing
         A Global View of Operations
             A Global View of Operations
              Cultural and Ethical Issues
                 Cultural and Ethical Issues
         Developing Missions And Strategies
             Developing Missions And Strategies
              Mission
                 Mission
              Strategy
                 Strategy
  © 2008 Prentice Hall, Inc.                                               2 – 2
                 Outline – Continued
                 Outline – Continued
       Achieving Competitive Advantage 
           Achieving Competitive Advantage 
           Through Operations
           Through Operations
             Competing On Differentiation
                Competing On Differentiation
             Competing On Cost
                Competing On Cost
             Competing On Response
                Competing On Response
       Ten Strategic OM Decisions
           Ten Strategic OM Decisions
  © 2008 Prentice Hall, Inc.                                               2 – 3
                 Outline – Continued
                 Outline – Continued
           Issues In Operations Strategy
               Issues In Operations Strategy
                Research
                    Research
                Preconditions
                    Preconditions
                Dynamics
                    Dynamics
  © 2008 Prentice Hall, Inc.                                               2 – 4
                 Outline – Continued
                 Outline – Continued
          Strategy Development and 
              Strategy Development and 
              Implementation
              Implementation
                Critical Success Factors and Core 
                   Critical Success Factors and Core 
                   Competencies
                   Competencies
                Build and Staff the Organization
                   Build and Staff the Organization
                Integrate OM with Other Activities
                   Integrate OM with Other Activities
  © 2008 Prentice Hall, Inc.                                               2 – 5
                 Outline – Continued
                 Outline – Continued
            Global Operations Strategy 
                Global Operations Strategy 
                Options
                Options
                  International Strategy
                     International Strategy
                  Multidomestic Strategy
                     Multidomestic Strategy
                  Global Strategy
                     Global Strategy
                  Transnational Strategy
                     Transnational Strategy
  © 2008 Prentice Hall, Inc.                                               2 – 6