303x Filetype PPT File size 2.01 MB Source: www.franadria.si
What is franchising?
Franchising is not a business itself, but a way of doing business
It is essentially a marketing concept – an This ongoing business relationship includes
innovative method of distributing goods and the product, service and trademark, as well
services. It is also an extremely successful as the entire business concept itself from
and rapidly growing aspect of small business marketing strategy and plan, operational
sector. standards, systems and formats, to training,
Franchising is a business relationship in quality control and ongoing assistance,
which the franchisor (the owner of the guidance and supervision.
business providing the product or service) In short, it provides small business (the
assigns to independent people (the franchisee) with the tools of big business
franchisees) the right to market and (provided by the franchisor).
distribute the franchisor's goods or service,
and to use the business name for a fixed aDORé Chocolat is looking to expand its
period of time. The International Franchise retail chain through new strategic
Association defines franchising as a partnerships. We are looking for ambitious,
"continuing relationship in which the energetic, motivated, enthusiastic, hard
franchisor provides a licensed privilege to do working, sales oriented and determined
business, plus assistance in organizing people who love chocolate and will enjoy
training, merchandising and management in running the chocolate shop.
return for a consideration from the
franchisee".
aDORé Chocolat brand
aDORé Chocolat - CHOCOLAT WHO AWAKE EMOTIONS
• aDORé Chocolat (founded in 2002) is the first workshop of
handmade pralines, bars and other sweets made from the
highest quality chocolate in Serbia. aDORé is a result of passion
for chocolate and hedonism.
• aDORé Chocolat’s sweets are made from the very best type of
cocoa beans and fine ingredients. The company imports its
chocolate and nougat praline mass from Belgium, and the other
ingredients are procured from renowned domestic producers or
importers. aDORé Chocolat is unique in this region by using milk
chocolate that contains minimum 40,5% cocoa, and dark
chocolate with minimum 70% cocoa. The products are without
conservatives, vegetable fat, additives or artificial aromas.
• We use Belgium premium quality chocolate and we make all
creams and fillings in our production by our own recipes.
Combination of tastes goes from lightness and fresh to decadent
rich and slightly bitter, but always pleasurable! Range of products
can be adjusted, personalized - What we do is intensive
development and continuous innovation.
• Our production is flexible. We will meet most complex
requirements but still satisfying the highest standards.
• aDORé Chocolat belongs to luxury product category. With its
quality products and services we have become a symbol of
prestigious and high-quality chocolate in the Serbian market.
• aDORé Chocolat is the first chocolate manufacture that has been
certificated for HACCP and ISO9001 standards in this region.
aDORé Chocolat team
• aDORé Chocolat is the most • From a very beginig, aDORé Chocolat
professional in the manual has been recognized by high quality
production of chocolate in the region. of its products by many- including the
Mirjana Kostić, one of the owners is Presidency of Serbia, a number of
the only in our region that has embassies, international and
finished chocolatier most prestigious domestic companies etc.
school in the world "Callebaut”
College, which accepts only 10
students per year.
• Aleksandar Marić, the other owner
has worked with one of the world's
famous chocolatier- Stef Aerts.
• All employees undergo internal
training based on the latest
knowledge in the field of producing
handmade chocolate pralines.
aDORé Chocolat product range
Hand made chocolate pralines
aDORé Chocolat chocolate
pralines are made without
preservatives, so shelf life is only
30 days from the time of
purchase. Preservative-free
recipe guarantees the quality and
freshness of the products.
The main aDORé Praline
Collection consists of over 50
different tastes.
There are: pistachio, raspberry,
dried apricot, cherry, orange, as
well as creams, rum, green tea,
mint leaves, chilli pepper,
marzipan and cinnamon are just
some of them.
aDORé Chocolat’s pralines are laid on a white, silky paper and placed in a
box made of the best quality, black velvety cardboard. A small, red ribbon
is tied around the box to emphasize the elegance because the elegance is
the style of our costumers.
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