Overview
                   Overview
    •Internal Strengths
    •Weakness
    •External Opportunities
      •Market Size / Growth
    •Threats
      •Number of Competitors
    •Quantified, Measurable, Profits
                           
                           S.W.O.T
                           S.W.O.T
     •Strengths
        • More and more couples are looking for a wedding 
          consultant.
        • Saves Bride and Groom time.
        • Offer wedding planning workshops.
        • Financial Advising after marriage.
     •Weakness
        • We are new to the industry.
                                    
    •Opportunities
       • Many couples are wanting an affordable but nice 
         wedding.
       • Weddings in 2006 were 988 in Billings.
       • In Montana 6,365 wedding were held in 2006.
       • If we consulted 40 wedding a year, we would have 4% of 
         the market.
    •Market
       • Targets
           • Men and women between the age of 25-34 is 108,797. 
              • The Average age for a man to get married is 28 
                years old and 26 years old for women.
           • Mothers and fathers of the Bride and Groom. 
                                   
     • Threats
        • Competitors
           • Montana
               • Kalispell
                  • Romanic Weddings & Celebration
               • Billings
                  • Gainan’s
               • Bozeman 
                  • Custom Dining Experiences
                  • Paradise Custom Weddings
               • Great Falls
                  • Aaladin’s Wedding & Party Coordinating
     Target / Competitors = 108,797 / 13
                          Market  = 8,369 men and women
                                   
    •Product Life Cycle
       Market growth:
         a stage of the product life cycle when industry sales 
         grow fast—but industry profits rise and then start falling.