Our Strategic Priorities:
                      Identity     Impact
                       Growth       Quality
                                                                   2
            To be a unique Business 
      School with technology at our 
                                 core
    1. Change name                                3. Develop 
       & rebrand the                                  business 
       school as a     Identity     Impact            majors, evolve 
       Business                                       grad programs 
       School with                                    by capitalizing 
       technology                                     on our 
       at our core                                    distinctive 
    2. Clarify our     Growth       Quality           advantages
       distinctive                                4. Attract world-
       advantages:                                    class business 
       technology,                                    faculty at areas 
       analytics,                                     of strong need
       relevance,                                 5. Earn AACSB 
       NYC                                            Accreditation
                                                                     3
      Name Change & 
      Rebranding
        The current school name, the Wesley J. Howe School of 
        Technology Management, is too narrow, does not 
        represent well what we do, nor what we plan to do in the 
        future.  
        We worked with a brand consultant, Sequel, to conduct 
        research to identify a new name.  
        Several names were considered and the firm strongly 
        recommended the “Howe School of Business”.
        The name is now being reviewed with Stevens leadership 
        and will be presented to the Board of Trustees and 
        ultimately the Howe family.  
        If approved, we will focus on a branding campaign that 
        takes into account new school name.  
                                                                     4
   Clarify Distinctive 
   Advantages
     All Howe School offerings (educational programs and 
     research initiatives) are linked by common distinctive 
     advantage of having technology at the core. This will 
     be demonstrated through concentrations, courses, case 
     studies, visiting lecturers, etc.
     Analytical problem solving approach. We have a 
     strong foundation in business analytics and this 
     permeates through our programs.
     Real-world orientation. We combine theoretical 
     knowledge with real-life relevance. We inflict a problem-
     solving approach. Our educational programs and research 
     have practical relevance. 
     Proximity to the industry hub of New York City, 
     provides us key advantages over our competitors outside  5
     region in business education
      Expand Undergraduate 
      Majors
         We will establish important points of parity with 
         other undergraduate business schools by introducing 
         majors.  
           Fall 2013 Freshman Class: Marketing, Finance, 
           Management, Information Systems – already 
           decided and in process of finalizing programs 
           Fall 2014 Freshman Class: Economics – to be decided 
           in Spring 2013
           Other future possibilities: Accounting, International 
           Business, Business & Engineering, Business 
           Intelligence
         Adding majors should expand the pool of applicants, 
         grow the school, improve the selection criteria, and 
         offer more opportunities to current students.              6