What is SEM?
 2.8
                Event Marketing
              Event Marketing:
     Refers to the actual marketing of an 
      event by its organizers. For sports 
     events, this type of event marketing 
   can involve a number of different areas 
                 of marketing
 What is SEM?
 2.8
              Event Examples
 What is SEM?
 2.8
              Event Examples
   The gift bags given to guests at the 2014 ESPY 
   awards carried an estimated value of $23,000 
   included vacation packages, gym memberships, gift 
   cards, spa gift certificates, sailing lessons, golf club 
   memberships, a coffee maker and a showerhead 
   with a built in speaker 
    Event marketing has become a profitable 
    segment of the sports/entertainment industry 
    while creating a positive economic impact for 
    the areas that host events 
       Billions are spent each year by marketers
       Russia bet big on the 2014 Winter Games in Sochi costs exceeded $50 
        billion, according to Russia's international news agency RIA Novosti.  That 
        would make it the most expensive games, summer or winter, ever staged. 
       By comparison, the 2010 Winter Olympics in Vancouver, Canada, cost $3.6 
        billion, according to an estimate by PricewaterhouseCoopers, though 
        others put the bill closer to $6 billion.   
       In 2012, WrestleMania 28 broke the attendance record at Sun Life 
        Stadium in Miami where 78,363 fans watched a battle between popular 
        wrestlers The Rock and John Cena, generating $8.9 million in sales 
       The organizers of Montreal’s International Jazz Festival operate on a hefty 
        $30 million budget 
       Since opening in downtown Washington, D.C. 15 years ago, the Verizon 
        Center arena has hosted nearly 3,000 different events and attracted over 
        34 million fans 
 What is SEM?
 2.8
               Event Marketing
    For sports events, event marketing can involve a 
       number of different marketing activities
   
      Recruiting athlete participation in event
   
      Creating a publicity strategy to increase coverage  
    
       of the event
   
      Promoting the event to boost attendance
   
      Selling sponsorships to corporations