3 Fundamental Questions
                                            WHAT 
                                      do we need to transform?
              WHY                                                       HOW 
       do we need to transform?                                     can we transform? 
                                     Diagram
                                                          What is your vision? 
                         Vision
                                                          What are the steps you 
                                                          are going to take? 
                        Strategy
               Plan                  Action
                                                          How will you implement 
                                                          these steps? 
         Customer                                                              Management
         Understanding
                                                                               Digital Transformation 
         Listen to customers before                                            requires good leadership 
         changing anything and                                                 and expertise for successful 
         focus on how to improve                                               implementation.
         value for them.
                                                Core                                Digitally Modified 
     Customer Touch                                                                 Business
     Points                                  Element
                                                                                    Use of digital channels to 
     Create a new Customer                                                          transform a new growth in 
     Journey and engage in                          s                               business
     new ways.
             Growth                                                            Digitization Process
             Review the results                                                Improve efficiency of 
             and derive                                                        process for employees to 
             actionable insights.                                              refocus on more strategic 
                                                                               tasks.
                                  Analyze Current Market
                          30%                           90%                             60%                            45%
              New Market                       Customer                      Stakeholders                      Customer 
                                               Demands                                                       Engagement
            Potential leads who            Increase in demand               Investors who are              New process will be 
             are interested to               due to constant               directly impacted by           done without human 
                innovation.                     changes.                     the new business                  interaction. 
                                                                                processes.
                       Digital Transformation Barriers
                                              Revenue                                                  Data Issues
              Training / 
                 Skills                                                     Resources
                                           Lack of budget for                                       Cybersecurity remains 
         Lack of knowledge with          Digital Transformation.                                          as a risk
               technology                                              Unwillingness to invest 
                                                                         to new technology.