Personas Overview
              Brain Baker – CEO                                                 Persona 1                                                         Persona 2
              Brian loves all things technology. He is                           Sed ut perspiciatis, unde omnis iste natus                         Sed ut perspiciatis, unde omnis iste natus 
              constantly looking for ways to streamline his                      error sit voluptatem accusantium                                   error sit voluptatem accusantium 
              business and reduce costs. He is committed                         doloremque laudantium, totam rem                                   doloremque laudantium, totam rem 
              to creating a sustainable future for his                           aperiam eaque ipsa, quae ab illo inventore                         aperiam eaque ipsa, quae ab illo inventore 
              company by staying on the cutting-edge of                          veritatis et quasi architecto beatae vitae                         veritatis.
              emerging tech and new methodologies.                               dicta sunt, explicabo. Nemo enim ipsam 
                                                                                 voluptatem, quia voluptas sit, aspernatur                          Et quasi architecto beatae vitae dicta sunt, 
              •  Tech-savvy                                                      aut odit aut fugit, sed quia consequuntur                          explicabo. Nemo enim ipsam voluptatem, 
              •  All about Apple devices                                         magni dolores eos, qui ratione voluptatem                          quia voluptas sit, aspernatur aut odit aut 
              •  Looking at the bigger picture in decisions;                     sequi nesciunt, neque porro quisquam est,                          fugit, sed.
                 doesn’t get too caught up in granular                           qui dolorem ipsum.
                 details
                                                                                                                      Brian Baker – CEO
                                                                       Background
                                                                       Brian loves all things technology. He is constantly looking for ways to streamline his business and reduce 
                                                                       costs.
                                                                       He is committed to creating a sustainable future for his company by staying on the cutting-edge of 
                                                                       emerging tech and new methodologies.
                                                                       Goals
    “The single biggest problem 
    with communication is the                                          •  Increase business revenues and profits
                                                                       •  Create more efficient processes through automation
    illusion that it has taken place”                                  •  Increase productivity, while reducing costs
                                                                       •  Identify and mitigate risks
                                                                       •  Maintaining a competitive edge through innovation and new technology
    Demographics                                                       Needs
                                                                       •  Clear plans to drive company goals
       Age/Gende 40, Male                                              •  ROI and data to support business initiatives
                                                                       •  Quick, fast results
                             r:                                        •  Improve and automate processes
         Occupatio CEO                                                 Motivations                                                                     Pain-points
                            n:
                                                                       •  Increase productivity, while reducing costs
                                                                                                                                                       •  Field execution
                Marital  Married                                       •  Create more efficient processes through 
                                                                                                                                                       •  Financial resources for innovations
                Status:                                                   automation                                                                   •  Getting buy-in from executive board
                                                                       •  Increase business revenues and profits
                                                                                                                                                       •  Proof-of-concepts
           Location: New York
       Archetype: Guardian
                                              Persona 2
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                                              Persona 3
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                         Journey Map Overview
            STAGE 1                STAGE 2                STAGE 3
  A      RESEARCH   CONSIDER   DECISION   PURCHASE     SUPPORT    ADVOCACY
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  S  AWARE      DEMO       TRIAL    NEGOTIATIONS DELIVERY   FEEDBACK
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