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Workshop Overview
•Part I: The State of Online
Learning
•Part II. Evaluation Purposes,
Approaches, and Frameworks
•Part III. Applying Kirkpatrick’s 4
Levels
•Part IV. ROI and Online Learning
•Part V. Collecting Evaluation Data
& Online Evaluation Tools
Sevilla & Wells (July, 2001), e-learning
We could be very productive by ignoring
assessment altogether and assume
competence if the learner simply gets
through the course.
Why Evaluate?
• Cost-savings
– Becoming less important reason to evaluate
as more people recognize that the initial
expense is balanced by long-term financial
benefits
• Performance improvement
– A clear place to see impact of online learning
• Competency advancement
16 Evaluation Methods
1. Formative Evaluation 9. K-Level 6 budget and stability of
2. Summative Evaluation e-learning team.
3. CIPP Model Evaluation 10. K-Level 7 whether e-learning
champion(s) are promoted
4. Objectives-Oriented 11. Cost/Benefit Analysis (CBA)
Evaluation 12. Time to Competency
5. Marshall & Shriver's 5 Levels 13. Time to Market
of Evaluation 14. Return on Expectation
6. Bonk’s 8 Part Evaluation Plan 15. AEIOU: Accountability,
(& the Ridiculous Model) Effectiveness, Impact,
Organizational Context, U =
7. Kirkpatrick’s 4 Levels Unintended Consequences
8. Return on Investment (ROI): 16. Consumer-Oriented Evaluation
Part I. The State of Online Learning
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