Qualitative and 
      Quantitative Research
      Quantitative                Qualitative 
      Research                    Research
       A type of educational      A type of educational 
         research in which the       research in which the 
         researcher decides          researcher relies on 
         what to study.              the views of the 
                                     participants.
       Qualitative and 
       Quantitative Research
                                     Qualitative 
       Quantitative                  Research
       Research
      Quantitative research 
        looks at patterns in 
                                     Qualitative research 
        numeric data.                 gathers information that 
      Quantitative research  is not in numerical form.
        gathers data in              Qualitative data is 
                                      typically descriptive 
        numerical form which  data.
        can be put into              When you think of 
                                      qualitative data, Think 
        categories or measured 
        in units of                   of the word 'quality' – 
                                      because in qualitative 
        measurement.                  analysis we are taking a 
        This type of data can deep quality look at a 
                                      phenomenon.
        be used to construct 
        graphs and tables.
      Qualitative and 
      Quantitative Research
      Quantitative                Qualitative 
      Research                    Research
      Examples                        Examples
      Application forms               Diary accounts
      Closed ended Questionnaires     Document review
       IQ Tests                       Open ended Questionnaires 
      Measurements                     Unstructured interviews 
                                       Unstructured observations
      Qualitative versus 
        Quantitative
          Purpose
  Quali: To understand & interpret social 
         interactions.
   Quanti: To test hypotheses, look at 
   cause & effect, & make predictions.
      Qualitative versus 
        Quantitative
        Group Studied
  Quali: Smaller & not randomly selected.
   Quanti: Larger & randomly selected.