S.W.O.T. Analysis
          S.W.O.T. Analysis
    Ford
     Ford
    General Motors
     General Motors
    Daimler/Chrysler
     Daimler/Chrysler
  Major Strengths
  Major Strengths
          Ford Motor Company
          Ford Motor Company
      Diversity
       Diversity
            Jaguar
             Jaguar
            Volvo
             Volvo
            Mercury 
             Mercury 
            Lincoln
             Lincoln
            Mazda
             Mazda
            Land Rover
             Land Rover
         Second Largest Automaker in the World
          Second Largest Automaker in the World
         Owns Hertz Rent-A-Car
          Owns Hertz Rent-A-Car
         Ford Motor Credit
          Ford Motor Credit
                 Ford Strengths
                  Ford Strengths
      Supportive
       Supportive
           Gave Generously after the September 11 Attacks
             Gave Generously after the September 11 Attacks
           Give Generously to Help Fight Breast Cancer
             Give Generously to Help Fight Breast Cancer
           Support Racing Teams
             Support Racing Teams
               NASCAR 
                NASCAR 
               Formula One
                Formula One
               Etc.
                Etc.
        th
         th
       4  on the Fortune 500 List (U.S. only)
       4  on the Fortune 500 List (U.S. only)
        th
         th
       4  on the Global 500 List
       4  on the Global 500 List
         th
          th
       39  on the Best Companies for Minorities List
       39  on the Best Companies for Minorities List
    General Motors Company
    General Motors Company
     World’s Largest Auto Manufacturer
      World’s Largest Auto Manufacturer
          In 2000, Sales Exceeded $183 Billion 
           In 2000, Sales Exceeded $183 Billion 
           Globally
           Globally
          Gaining $5 Billion in Profits
           Gaining $5 Billion in Profits
     Manufacturing Facilities in Over 30 
      Manufacturing Facilities in Over 30 
      Countries
      Countries
     Sell Vehicles in Over 200 Countries
      Sell Vehicles in Over 200 Countries
     As of 1999, GM Held 15.1% of the 
      As of 1999, GM Held 15.1% of the 
      Automobile Market
      Automobile Market