OBJECTIVES
   [Describe why an analysis is important and what you hope to find through it.]
       1. Point 
       2. Point
       3. Point
       4. Point
                                                       COMPETITIVE ANALYSIS | OVERVIEW
       ANALYSIS QUESTIONS
              •   What products do competitors offer?
              •   Are competitors making money?
              •   ???
                                                                                                                                 LANDSCAPE ANALYSIS
                           YOUR COMPANY                 COMPETITOR 1                  COMPETITOR 2                   COMPETITOR 3
        OVERVIEW                                                                                              
   PRO
    FIL
     E
        COMPETITIVE 
        ADVANTAGE
        What value                                                                                            
        do you offer 
        customers?
        TARGET                                                                                                
    MA MARKET
   RKE
    TIN
    G 
   PRO
    FIL
     E MARKETING 
        STRATEGIES                                                                                            
                                                                                                           LANDSCAPE ANALYSIS
                           YOUR COMPANY                  COMPETITOR 1                   COMPETITOR 2                  COMPETITOR 3
        PRODUCTS &                                                                                              
        SERVICES
   PRO
    DU
    CT  PRICING &                                                                                               
   PROCOSTS
    FIL
     E
        DISTRIBUTIO                                                                                             
        N CHANNELS
        STRENGTHS                                                                                               
    SW WEAKNESSES                                                                                               
    OT 
    AN
    ALY
    SIS OPPORTUNITI                                                                                             
        ES
        THREATS                                                                                                 
                                                                                                             LANDSCAPE ANALYSIS
         Describe Sources Used for 
         Analysis
               •   Reports and trends                                                                         Include Screenshot
                                                                                                              Include Screenshot
               •   Social media
               •   Consumer awareness
               •   ????
                                                                                                                                 LANDSCAPE ANALYSIS