399x Filetype PPTX File size 0.06 MB Source: bbhegdecollege.com
Strategic management is the process of formulating
and implementing strategies to achieve long term
goals and competitive advantage.
Definition;
“ A stream of decision and actions, which lead to the
development of an effective strategy or strategies to
help achieve corporate objectives”.
- William F.
Glueck
strategic management is that set of managerial
decisions and actions that determines the long run
performance of a corporation, it includes strategic
intent, environment scanning, strategic formulation,
strategic implementation, evaluation and control.
Strategic management process;
The Strategic management process means defining
the organisation strategy. It is also defined as the
process by which a manager makes a choice of a set
of strategies for the organisation that will enable it to
achieve better performance.
Steps in strategic management process;
1. Developing Vision, Mission and Objectives
2. Environmental Scanning
3. Strategy Formulation
4. Implementing Strategy
5. Strategy Evaluation
Benefits of Strategic Management;
1. Creating a better future
2. Identifying strategic directions3
3. Make better business decision
4. Business Longevity
5. Increasing market share and profitability
6. Avoiding competitive Convergence
7. Financial Benefits
8. Non-financial benefits
Limitation Strategic Management process;
1. Complex Process
2. Time consuming
3. Difficult to Implement
4. Requires Skilful planning
5. The future doesn’t unfold as anticipated
6. It can be expensive.
Conclusion:
the process in not a one time implementation but
we can think strategic management process as a loop
which keeps on going to achieve the objectives as per
the needs.
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