322x Filetype PPTX File size 0.07 MB Source: www.rab.com
Radio has a solid position in time
spent with electronic devices among all adults.
Radio captures 16% of content hours.
Daily hours spent with media
1.5 1.9 4.8 .004 .006
HRS HRS HRS HRS HRS
AM/FM App/Web on Total use of App/Web on Internet
Radio Smartphone TV set* Tablet on a PC
Over 9 hours of content each week across radio, TV, online
and mobile by average U.S. adults.
Source: Nielsen Audience Insights, April 2022, P18+; * Live+Time-shifted TV+TV-Connected D Devices
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