CONTENTS
      •  Introduction
      •  The household questionnaire survey
      •  The street survey
      •  The telephone survey
      •  The mail survey 
      •  E-surveys
      •  User/site/visitor surveys
      •  Captive group surveys
      •  Questionnaire design
      •  Coding
      •  Validity of questionnaire-based data
      •  Conducting questionnaire surveys
                        Introduction
    • Definitions and terminology
    • Roles
    • Merits of questionnaire surveys
    • Limitations
    • Interviewer-completion or respondent-completion?
    • Types of questionnaire survey
   A. J. Veal & S. Darcy (2014) Research Methods for Sport Studies and Sport Management: A practical guide. London: Routledge
                               Definitions
     • Questionnaire or ‘interview schedule’:
         – A printed or on-line list of questions
     • Survey
         – Whole process of conducting an investigation which 
            involves a number of ‘subjects’
     • Questionnaire survey
         – A survey involving the use of a questionnaire
     • ie. a ‘survey’ is not a ‘questionnaire’
    A. J. Veal & S. Darcy (2014) Research Methods for Sport Studies and Sport Management: A practical guide. London: Routledge
             Roles of questionnaire surveys
    • Used when a specified range of information required
    • Typically involve just a sample of the population 
       being studied 
        –for implications see Ch. 13, Sampling
    • But, the aim is to make inferred statements about 
       the population as a whole
   A. J. Veal & S. Darcy (2014) Research Methods for Sport Studies and Sport Management: A practical guide. London: Routledge
            Merits of questionnaire surveys
     •   An ideal method of providing policy-related data
     •   Transparent methodology
     •   Quantification easily communicated/understood
     •    Repeat surveys can study change over time
     •   Can cover a wide range of (sporting) activities
     •   Can study attitudes, meanings, perceptions of 
         population as a whole
   A. J. Veal & S. Darcy (2014) Research Methods for Sport Studies and Sport Management: A practical guide. London: Routledge