Task: The relationship between 
    sport and the media/ SCENARIO
    Learning Outcome 4 is assessed in this task.
    • Whilst gathering information for your contribution to the exhibition 
    about the relationship between sport and the media, you have 
    become interested in how media and sport influence each other and 
    the relationship between the two.
    • Your task is to describe the relationship between sport and the media 
    and show how they influence one another.
             The media uses sport to promote itself
   e.g. Sky/BT Sports is the main attraction of the satellite/cable TV market
                          GUESS THE VIEWERS FOR THE 
                           FOLLOWING CHANNELS
  Sky Sports Main Event                  MTV Music average 
  average viewers =                      viewers = 
  £1,190,000                             £156,000
                     Sky Cinema Premier 
                     average viewers = 
                     £382,000
  Example Work - The media uses sport to 
                   promote itself
     The media uses sport to promote itself
    Introduction sentence explaining that the media uses sport to promote itself
    Explain how different media outlets e.g. TV/Radio/Newspaper rely on sports/use 
     sport to promote their outlets (name examples of the media outlets)
    Before satellite TV, which channels used to show Sport? Give specific sports they 
     showed as examples (at least 4)
    How has this changed over time- where is sport mainly viewed now? (give 
     specific sports and media platforms they are shown (at least 4)
    How much income/ how many viewers do each sport get? (compare this to other 
     media outlets)
    Overall summary sentence
  The largest aspect of the media is sport and since the early 1990s and the introduction of Sky TV this has led to significant 
  changes in the way sport is covered. Before the 1990’s the only TV channels were BBC and ITV.  Sky TV has generated a lot of 
  income for sport especially football and changed the way sport is presented.  Sport promotes itself by having dedicated sports 
  channels like Sky Sports news; Sky Sports World Cup (cricket when the world cup is on); Sky Sport 1; Sky Sports 2; Sky Sports 3; 
  Sky Sports 4; Sky Sports 5; Sky Sports F1; Eurosport 1; Eurosport 2;BT Sport 1; BT Sport 2; At the Races; Premier Sports.  These 
  channels are an example of how media uses sport to promote itself as if you have the Sky Sports channels you will also have 
  other Sky channels which are good for them. 
       How sport uses the media to promote itself
   e.g. some of the more high-profile clubs have their own TV channel and some sports have 
      made themselves more important through the media e.g. Twenty20 cricket
 Example Work - How sport uses the media to promote 
                                    itself
         The sport uses media to promote itself
       Introduction sentence explaining that sport uses the media to promote itself
       Provide examples of Sports/clubs/teams that have their own dedicated media channels (at least 4)
       What is shown on these channels? Why do they have these? 
       How have sports changed to suit the media (rules changes, scoring systems, format for games, clothing, 
        times)
       Why have they changed the above?  (at least 4 discussed with reasons)
       How has this changed over time?
       Overall summary sentence
  Sport has used the media to promote itself by some teams in the football premier league having their own TV channel.  These are MUTV – 
  Manchester United; Chelsea TV; LFCTV – Liverpool.  This means that the fans from these clubs can see replays of their matches this is a way that 
  the clubs can use the media to promote themselves as fans often want to watch matches and they can watch replays of the away matches, they 
  can see reviews of matches, interviews with players and management and documentaries on players old and new. In order to make sport more 
  attractive for TV some sports have made changes to the rules. Examples of this are Rugby Union which has increased the amount points you get 
  for scoring a try and bonus points for scoring four or more tries. Another sport that has changed to attract more people and larger TV audiences 
  is cricket with the introduction of twenty twenty cricket. This has resulted in games starting later, music and firework displays. The players dress 
  in coloured kits and they use a white ball and black stumps. When there was not a great deal of sport on the TV there was no reason for 
  changing the rules this is an example of how the media has influenced sport over time. Radio continues to play a role in the reporting of sports 
  and this has increased now that people can access radio stations on the internet. Phone-ins are key features of the radio with football fans 
  often ringing in to complain about their team especially when they lose or sell when of their star players. Presenters of these programmes are 
  often opinionated and can be very critical