LEARNING OBJECTIVES
     …to understand what is added value
     …to understand the difference between order-
        winning and order-qualifying characteristics
     …to recognise the characteristics of lean and 
        agile manufacturing
                                      
     ADDED VALUE 
     MANUFACTURING
     The ultimate aim with added value 
     manufacturing is to increase in the 
     value of the manufacturing process in 
     the eyes of the customer.
                                      
      THE TEXTILE SUPPLY CHAIN
     Second tier       First tier                        Agent/DC          Retailer
       supplier         supplier
                                        Product Availability,    Feedback, Customer 
                                        Production Requirements,      Demand etc. 
                                        Orders etc. 
                                     MANUFACTURER
             SUPPLY SIDE                                                  MARKETIN
                                                                               G
                    Information 
                    flow 
                    Physical flow (Products and 
                    Services)
                                                  
     ORDER-QUALIFIERS
     An order qualifier is a characteristic that is 
     required for a product or service to be 
     considered by a customer.
     Firms must provide the qualifiers to get into 
     or stay in a market.
     To provide qualifiers, they need only to be as 
     good as their competitors. 
                                                        (Hill, 2000)
                                        
     ORDER-WINNERS
      An order winner is a characteristic that will 
      win the bid or customer's purchase. 
      To provide order winners, firms must be 
      better than their competitors. 
                                                        (Hill, 2000)