ENVIRONMENTAL AUDIT REPORT 
                              The UK buy more clothes per person in the UK than any other country in Europe.
                              September 2015: UK signs UN SDG 12: Ensure sustainable consumption and production patterns.
                              February 2019: Environmental Audit Committee published it’s Fixing Fashion Report: Clothing Consumption 
                              & Sustainability. 
                              June 2019: Parliament rejected all recommendations from the report. 
                                             £32b                         $500b                            63%
                                         Size of UK Fashion       Annual value lost in clothing      Projected increase in 
                                           Industry in 2017          due to under-utilization     global apparel consumption 
                                                                      and lack of recycling                 by 2020
                                 SEARCHING FOR SUSTAINABILITY
                                         66%                       16%                     119%                       187%
                                         Increase in               Increase in               Increase in                Increase in 
                                        searches for             organic cotton            vegan leather           sustainable denim 
                                        sustainable                 searches                  searches              brand pageviews
                                           fashion
                                     related keywords
                                                     329%                       9.3m                       10%
                                                 Increase in traffic to    Vegan fashion social  Of product purchases 
                                                  sustainable luxury           impressions            on Lyst will be for 
                                                        products                                      sustainable goods 
                                       THE GREEN GENERATION
                                                        Gen Z & 
                                              Millennials (18-
                                                               25) 
                                              Are Driving the                    Women who            Women who             Women who           1 in 4 Women 
                                                          Change                  plan to stop        plan to shop            resolve to         plan to quit 
                                                                                  supporting          secondhand             buy higher         fast fashion to 
                                                                                  disposable           to be more           quality items       be more eco-
                                                                                    fashion            sustainable           that last in         friendly in 
                                                                                    brands               in 2019                2019                2019
                                                % Who Agree                       58%               21%               55%               46%
                                     They Would Pay More 
                                            for Eco—Friendly 
                                                        Products                    Gen Z           Millennials         Gen X         Baby Boomers
                                                                                    (16-21)           (22-35)          (36-54)           (55-64)
               PRESENTATION SOURCES
               UK Environmental Audit Committee Interim Report on the Sustainability of the Fashion 
               Industry: ONLINE HERE
               Lyst’s Searching for Sustainability Report: ONLINE HERE
               Fashion Network & ThredUp NY Resolution Report: ONLINE HERE
               GlobalWebIndex Q2 2018 Report: ONLINE HERE
               Additional References: Common Objective, Ethical Consumer, Fashion Revolution, 
               Good On You, Provenance, The Good Shopping Guide