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SMOOTHIE KING
www.smoothieking.com / Headquarters: Metairie, La. / Kevin King, chief development
officer: “The next step is to grow into the leading smoothie brand in the world.”
Blended with a Purpose
Smoothie King promotes a healthy lifestyle through smoothies while also
achieving global brand recognition via franchising. BY STEPHANIE CRETS
Smoothie King has aligned its processes
and resources to deliver a high level of
support to franchisees.
Smoothies are delicious, but “e sell products that fit inside a of different smoothies for different
they can have a greater purpose than category” hief evelopment ffi- needs which is perfect for fulfilling
simply being a tasty treat. They can cer Kevin King says. “ur smoothies our overall mission.”
aid in your fitness or weight-loss plan are different than other smoothie The first Smoothie King – origi-
and provide important nutrients and concepts. ach smoothie has a spe- nally nown as Smoothie
ar – was
vitamins. That’s the mission behind cific purpose in mind. hether it is a founded in in ew rleans by
Smoothie King’s smoothies: to pro- post-worout smoothie a re-energi- Steve Kuhnau. e was looing for a
mote a healthy and active lifestyle ing smoothie meal replacement or way to solve his chronic food aller-
without sacrificing taste. a treat in your day we have a variety gies by creating smoothies full of
26 franchising-today.com FALL 2016
SMOOTHIE KING
vitamins nutrients minerals and brands already well established but has locations in states so it will fo-
high-uality fruit. Since then the Smoothie King strives to become cus its efforts on growth in marets
company has grown to more than the leading smoothie company in it is already in especially the South-
locations across three conti- the nited States and eventually east and Southwest where it does
nents in ey countries including the throughout the world. The company the most business.
nited States Korea Singapore and
the ayman slands.
n Smoothie King was ac-
uired by its largest franchisee an
Kim. Kim discovered Smoothie King
while studying at the niversity of
alifornia at rvine in . e was
immediately hooed and impressed
by the uality of the smoothies and
the company’s dedication to health
and wellness. hen he moved bac
to Seoul in Kim opened the
first Smoothie King location outside
of the nited States. fter building
more than locations in Korea
and introducing the smoothie con-
cept to the country he purchased the
business from Kuhnau with the goal
of bringing the brand’s ‘Smoothies
ith a urpose’ to more communi-
ties across the globe.
“an focused the messaging
around ‘Smoothies with a urpose’
and promoting a healthy and active
lifestyle” King eplains. “e’ve now
updated the store design and have
new teams in place in operations de-
velopment training T and . v-
ery single aspect of the business has
seen upgrades and those leadership
efforts are an important catalyst in
improving everything and growing
the company improving our sales.”
Smoothie King’s goal is to have
stores open by the end of .
The smoothie space is highly com-
petitive with a couple of well-nown
Vitamix® is proud to partner with Smoothie King, pro-
viding them with powerful blending solutions for more than
a decade. Our premium engineering is built to last and han-
dles the toughest ingredients with speed and consistency.
That’s why leading chains around the world trust us to de-
liver the same quality blends at every daypart, in every loca-
tion. or more information, visit vitami.comcommercial.
FALL 2016 franchising-today.com 27
SMOOTHIE KING
“e’re aggressively woring and growing the brand”
King eplains. “n the long-term now we can be a nation-
al and international brand. e started in ew rleans and
will continue to grow from that base concentrically as we
continue our ongoing epansion.”
Unparalleled SUpport
s Smoothie King’s menu grew over the years so did its fol-
lowing which allowed it to have such significant franchise
growth. The company has been named the o. franchise
in its category by Entrepreneur Magazine more than times
since it opened its first franchise location in .
“e have a simple business model focused on maing fresh-
made smoothies for each guest right as they order” King says.
“e offer great products for guests in a neat environment
our investment is low and we’ve seen a lot of success lately.”
rom the moment new franchisees sign their franchise
agreement they become of a part of the Smoothie King
family. “ur culture is hardworing and helpful” King e-
plains. “e’re built around helping our franchisees and
most of the corporate team interacts with them on a daily
basis. e have a great relationship with them and see that
continuing and even increasing as we move forward.”
rom real estate and construction support to training and
mareting support the company helps its new franchisees
every step of the way and continues to help for the life of the
business. “ur processes team members and resources are
all aligned to deliver the education motivation and support
to successfully launch a new Smoothie King location” King
adds. “e have a great support networ with people there
ready to wor on a day-to-day basis and help them as they
build their stores.”
hen looing for the right location Smoothie King en-
courages new franchises to consider some of its growing
maret along with the following criteria:
rive-thru sites
cellent visibility and access
to suare feet
Three to si paring spaces and
people within a seven-minute drive time or ac-
cessible trade area.
nce the appropriate territory and site are chosen and a
franchisee is ready to begin its business Smoothie King
has a comprehensive training program to ensure franchi-
sees are fully prepared to mae their business a success.
The first phase is orientation an introductory session at
the Smoothie King headuarters. ranchisees will learn the
28 franchising-today.com FALL 2016
SMOOTHIE KING
Smoothie King makes each smoothie with
a specific purpose in mind, such as meal
replacement or a post-workout smoothie.
system culture and pre-opening procedures with topics
that include budgets business planning financing site se-
lection construction and ordering euipment.
The net phase is an -day management training that
offers a comprehensive hands-on course to ensure franchi-
sees are nowledgeable about every product and Smoothie
King’s operational systems. inally when it’s time to open
the store Smoothie King will send one of its “store open-
ers” to the new location for up to five days to train the new
team. They will learn general store procedures ordering
FALL 2016 franchising-today.com 29
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