Case Study – Competitive Threat 
           Analysis for a Global Tire Company
                             Requirement                                                             Solution
                             Requirement                                                             Solution
         A leading global tire manufacturer was expecting                    • A detailed presentation in PowerPoint on the Chinese 
         competition from a Chinese tire manufacturer and wanted               Tire Manufacturer included:
         to understand it better.                                                 Industry Overview
         •                                                                       
          The scope of our research included the understanding of:                  Competitor’s manufacturing capacities and 
              Operations                                                           capabilities
              Summarization of financial information                             Finances - global and regional
              Research and Development information                               Products - current and proposed
              Products launched and upcoming products                            Market expansion strategies
              New Announcements and Events                                       Research & Development – spend (global and 
                                                                                    regional) and activities
                             Methodology                                          New announcements
                             Methodology
                                                                                  Historic and forecast data (five years)
         • We conducted research on the competitor through:-                     
             Primary research (9 interviews with senior                            Detailed sourcing and interview highlights
               employees of the competitor; 2 interviews with 
                                                                                       Client Benefits and Feedback
               other tire manufacturers)                                               Client Benefits and Feedback
             Secondary research (largely from Chinese-only sites)            • The report on the operations of the competitor helped 
             Social Media monitoring – monitoring comments on                 the client to shape its response.
               consumer discussion forums and professional                    • Primary research revealed a range of important strategic 
               networking sites                                                information the client had not been aware of, including:
             Delivery of a  comprehensive report on the                          The competitor company’s ambitious plans to 
               competitor and the threat it posed to the client                      increase capacity and output in the short term 
                                                                                  Plans for first manufacturing sites in the US and UK
                                                                                  Insights into the company’s M&A strategy
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            Case Study -Database of Companies for a Leading Research 
            Publisher
                              Requirement                                                                Solution
                              Requirement                                                                Solution
          • A UK client wanted us to create company profiles for                   • The client was  provided with an efficient and reliable 
           45,000 companies (public and private) across 25                          service that included:
           industries and 60 countries.                                               Error free data collection and input
          • The scope of our research included:                                       Thoroughly proof-read content
               Collect key information from company websites.                        Comprehensive coverage of data points specified 
                 Data collected included:                                               by the client
                     Company corporate information                                   Online tool so the client could constantly monitor 
                     A brief overview of company’s business                            progress and input
                     Sector and geographic indexing                                  Delivery in multiple formats including XML and PDF
                     List and information on key executives
                     List of major products                                              Client Benefits  and Feedback
                                                                                          Client Benefits  and Feedback
                     Company locations
                                                                                •  The content is used in some of the world’s leading 
                        Historical events of the company                            business information portals. 
                                                                                 •  Client was able to save on costs due to the low US$ / 
                             Methodology                                            hour service that we gave. We estimate the cost 
                             Methodology                                            savings to be around 55% compared to the company’s 
             •  Research on company websites                                        captive center in India. 
             •  Data collection from third party credible sources
             •  Validation of data collected from all sources
             •  Data entry into a purpose designed authoring tool
             •  Proof-reading of written content 
             •  Multi-layer quality check process
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    Case Study - Optoelectronics Competitor 
    Benchmarking
                              Requirement                                                             Solution
                              Requirement                                                             Solution
       A leading  optoelectronics manufacturer wanted a detailed               • The in-depth research and findings was delivered to the 
       competitor benchmarking study in order to:                                client as:
            Identify  its key competitors                                            Overview and findings 
            Evaluate them according to standard parameters                           Competitor peer group with justification 
            Assess  competitor strength                                              Competitor assessment by parameters including: 
            Develop strategies based on a better understanding                         product pipeline, patents, brand share, revenues, 
                of its competitive position                                             social media presence.
                                                                                      Weighted competitor ranking based on parameter 
                                                                                        scores
                             Methodology                                              
                             Methodology                                                Assessment of the client’s competitive position 
       • We conducted thorough research through:-                                       based on its benchmarked strengths and 
            Secondary  research:  Company  websites,  annual                           weaknesses
                                                                                      Competitive strategy  action points
                reports, social networks, IEEE, FDA, US Patent Office,  
                European Patent Office.                                                       Benefits  and Feedback
                                                                                              Benefits  and Feedback
            Primary research: Interviewing industry management, 
                sales  heads, R&D  heads, and academics.                     • Based on the study the client was able to:
           Our Analysts used the information gathered from the above                • Identify  its  strengths  and  weaknesses  and  develop 
                sources, analyzed the data and offered a two-format                   improvement strategies.
                solution to the client.                                             • Understand  which  competitors  posed  the  greatest 
                                                                                      threat.
                                                                                    • Target  competitor weaknesses.
                                                                                    • Gain competitive advantage, helping to improve the 
                                                                                      clients’ competitive ranking over the next year. 
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           Case Study- Due Diligence on a 
           Chinese Partner
                             Requirement                                                              Solution
                             Requirement                                                              Solution
       A commodities company wanted to know more                               The research and findings were delivered to the client as a:
       information on a potential partner company in                              China Market profile of the Commodities Trading 
       China. It wanted to know:                                                      market
            Overview of the Chinese commodities                                  Company profile including:
                trading market and trading practices.                                    Company overview 
            What was the financial and trading history                                  Financials 
                of the Chinese company?                                                  Key personnel
            Did the company have the  connections                                       Company reputation 
                and existing contracts it claimed?                                       Regulatory issues 
            Were there any regulatory or reputational 
                issues facing the company? 
                             Methodology
                             Methodology                                                    Benefits  and Feedback
                                                                                            Benefits  and Feedback
       • We conducted thorough investigation through:                         • Based  on  the  study  the  client  was  able  to  establish  the 
            Face-to-face research (conducted by Chinese agent): 10            following about the Chinese company.
               Interviews with the Chinese company’s employees, ex                   • It did indeed have the contacts and  connections it 
               employees, customers and competitors.                                  claimed. 
            Investigation of regulatory filings of the company (by a                •
                                                                                      The  company  had  long  and  steady  history  of 
               Chinese Agent) and the history of the leading sponsors                 profitable trading. 
               and executives. 
                                                                                     • While there had been some complaints against the 
            Checking of social media and newspaper comment on 
                                                                                      company there were no law suits. 
               the company. 
                                                                              • On  the  basis  of  this  the  commodities  trader  was  able  to 
           Our Analysts used the information gathered from the above           confidently go into partnership. 
               sources, analyzed the data and offered a two-format 
               solution to the client.
                 5
           Case Study – Competitive Analysis for 
           an Healthcare IT Company
                             Requirement                                                             Solution
                             Requirement                                                             Solution
         A leading software technology company offering                      A detailed presentation in PowerPoint on each provider 
         Healthcare Information Systems (HIS) wanted to                      included:
         understand why it was losing market share to a 
         number of smaller competitors.                                           Operations centers, geographies, staff
         Specifically it wanted to know the following for three                   Revenues split by geography and service line  
         HIS providers                                                              (estimated)
              Operations set up                                                  Products and services on offer and in pipeline
              Sales by product                                                   Research & Development – spend (global and 
              Research and Development spend and focus                             regional) and focus areas (estimated)
              Products launched and upgraded, technical                          Customer feedback on products
                specifications                                                    Social media response 
              End user feedback/ market attitude                                 Approximate pricing benchmarks,
              Pricing benchmarks                                                 Price/value perception of clients 
                             Methodology                                               Client Benefits and Feedback
                             Methodology                                               Client Benefits and Feedback
         TBRC conducted research on each provider through:-                   The report on the operations of the providers helped the 
             Primary research (5+ interviews with senior                     client to shape its  strategic response.
               employees; 5+ interviews with customer hospitals)
             Secondary research (company websites, journals and              Primary research revealed a range of important strategic 
               presentations)                                                 information the client had not been aware of, including:
             Social Media monitoring – monitoring comments on                    Lower than expected  price points and higher 
               consumer discussion forums and professional                           discounts 
               networking sites                                                   Customer perceptions that the smaller companies 
             Delivery of a  comprehensive report on the                             were more responsive 
               competitor and the threat it posed to the client                   Technology development focus areas of the 
                                                                                     providers
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