Create Your Reader Persona
     Give them a name:
     Personality and life situation
     Background
     How do they make a living? Do they have 
     a family?
     Demographics
     Male or female? Age? What's their broad 
     range of income? 
     Identifiers / Characteristics
     Any specific character traits?
     What makes them happy?
     What do they need to be happy? What 
     adds to their happyness?
     Who are the most important people in 
     their life?
     Who influences them?
     What are their goals?
     Are work or non-work goals more 
     important?
     What are their challenges?
     Daily struggles? Longer term struggles? 
     Travel related struggles?
     What can my blog do for them?
     How can I help them achieve their goals 
     or overcome challenges?
     Real reader quotes
     Some real quotes, from blog comments, 
     interviews, online forums & casual chats
     Notes
     Create Your Reader Persona
     Travel Style
     How would they describe their travel 
     style?
     Ask. Don't make this up yourself!
     How much do they travel?
     How often? How long?
     Where do they typically travel to?
     Inside their country? Long haul? Cities? 
     Beaches?
     What is their dream vacation?
     Destination? What will they do there?
     How do they research their vacation?
     Friends, family, travel agents, internet, 
     books,...
     Who makes travel decisions?
     Who's making the decisions and booking 
     flights, hotels etc?
     How do they decide...
     Which planes/trains/automobiles to 
     book?
     Where to sleep?
     What/where to eat?
     How can I enhance their travel 
     experience...
     During the inspiration phase?
     During the planning phase?
     During the actual trip?
     Notes
     Create Your Reader Persona
     Internet Usage
     When are they online?
     Which days, hours, how long?
     What do they do online?
     Types of websites, social networks, what 
     are they looking to achieve?
     What devices do they use...
     For inspiration and planning pre trip?
     For last minute info during the trip?
     What brands & other blogs do they 
     follow?
     What kinds of websites do they like and 
     trust?
     How can I reach this reader?
     When & with what content?
     Notes