Comparison Sheet Format In Excel 42148 | Bidder Comparison Matrix(1)

Partial file snippet.

Sheet 1: Bidder Comparison Worksheet

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
		BIDDER COMPARISON MATRIX
		

		

		

		

		

		

		

		

		

		

		

		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		Solicitor
		

		

		Proposal Due Date
		

		

		

		

		

		

	
	
		Solicitation Number
		

		

		Proposal Manager
		

		

		

		

		

		

	
	
		Solicitation Title
		

		

		Capture Manager
		

		

		

		

		

		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		

		

		

		

		

		

		

		

		FOR EACH EVALUATION CRITERIA, RANK THE ORGANIZATIONS  BELOW WITH 1-5. (5 is most competitive)
		
	
		Evaluation Criteria
		Weight 1-3
		Our Organization 
		(Enter Competitor Name Here)
		(Enter Competitor Name Here)
		(Enter Competitor Name Here)
		(Enter Competitor Name Here)
		
	
		PERSONNEL
		

		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
	
	
		Experience
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Qualifications
		3
		5
		15
		4
		12
		3
		9
		2
		6
		1
		3
	
	
		Availability
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Sufficient numbers
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Location
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Add additional criteria
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		MANAGEMENT
		

		SUBTOTALS
		55
		

		44
		

		33
		

		22
		

		11
	
	
		

		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
	
	
		Approach
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Program management controls
		3
		5
		15
		4
		12
		3
		9
		2
		6
		1
		3
	
	
		Transition plan
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Subcontract management
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Cost control
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Regulatory compliance
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Experience
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Add additional criteria
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		SUPPORT
		

		SUBTOTALS
		65
		

		52
		

		39
		

		26
		

		13
	
	
		

		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
	
	
		Capacity
		3
		5
		15
		4
		12
		3
		9
		2
		6
		1
		3
	
	
		Self-serve
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Location
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Availability
		3
		5
		15
		4
		12
		3
		9
		2
		6
		1
		3
	
	
		Issue escalation
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Add additional criteria
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		SOLUTION
		

		SUBTOTALS
		55
		

		44
		

		33
		

		22
		

		11
	
	
		

		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
	
	
		Feasibility
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Supply chain
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Tools
		3
		5
		15
		4
		12
		3
		9
		2
		6
		1
		3
	
	
		Technical approach
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Period of performance
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Location of performance
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Quality assurance
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Add additional criteria
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		COST
		

		SUBTOTALS
		60
		

		48
		

		36
		

		24
		

		12
	
	
		

		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
	
	
		Value
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Lowest price technically acceptable
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Reasonableness
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Cost incurred by customer
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Add additional criteria
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		RISK
		

		SUBTOTALS
		40
		

		32
		

		24
		

		16
		

		8
	
	
		

		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
	
	
		Risk of nonperformance
		3
		5
		15
		4
		12
		3
		9
		2
		6
		1
		3
	
	
		Safety
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		Environmental risk
		2
		5
		10
		4
		8
		3
		6
		2
		4
		1
		2
	
	
		Add additional criteria
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		PAST PERFORMANCE
		

		SUBTOTALS
		35
		

		28
		

		21
		

		14
		

		7
	
	
		

		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
		INSERT RANK ↓
		AUTO TOTALS
	
	
		Past performance with customer
		3
		5
		15
		4
		12
		3
		9
		2
		6
		1
		3
	
	
		Past similar experience
		3
		5
		15
		4
		12
		3
		9
		2
		6
		1
		3
	
	
		Add additional criteria
		1
		5
		5
		4
		4
		3
		3
		2
		2
		1
		1
	
	
		

		

		

		

		

		

		

		

		SUBTOTALS→
		35
		

		28
		

		21
		

		14
		

		7
	
	
		

		

		

		

		

		

		

		TOTALS
		345
		

		276
		

		207
		

		138
		

		69
	
	
		

		

		

		

		

		

		

		

		

		

		

		
	
		For more free proprosal management templates, visit MyPM.
		

		

		

		

		

		

		

		

		

		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		INSTRUCTIONS
		

		

		

		

		

	
	
		1. In the "Evaluation Criteria" area, enter the evaluation criteria found in the RFP, known hot buttons and known customer concerns.
		

		

		

		

		

	
	
		2. In the "Weight 1-3" section, alongside each evaluation criteria, select a number between 1-3. 3 is the most valuable number. Select "3" for those items that matter most to the customer and "1" for the items that matter least.
		

		

		

	
	
		3. For each evalutation criteria, rank your organization and the potential competitors. Use 1 through the total number of competitors. Assign the highest number to the organization that is best posititoned.
		

		

		

	
	
		4. Note that in the "Auto TotalS" sections, for each evaluation criteria, and for each organization, the spreadsheet will multiple the weight by the assigned rank. 
		

		

		

	
	
		5. In the "Subtotals" sections, the spreadsheet will add the Auto Totals for each evaluation criteria category and each organization.
		

		

		

		

	
	
		6. At the bottom of the spreadsheet table, "Totals" are auto-calculated by adding together all category subtotals for each organization. The higher the Total number, the more competitive the organization.
		

		

		

		

	
	
		7. When this worksheet is complete, move to the next tab, "Proposal Strategy."
		

		

		

		

	



Sheet 2: Proposal Strategy

	
	
		PROPOSAL STRATEGY
		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		

		Solicitor
		

		

		Proposal Due Date
		

		

		

	
	
		

		Solicitation Number
		

		

		Proposal Manager
		

		

		

	
	
		

		Solicitation Title
		

		

		Capture Manager
		

		

		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		

		OUR ORGANIZATION
		

		INSTRUCTIONS
	
	
		

		

		Strengths
		

		1) Review the Bidder Comparison Worksheet to find the strengths of all organizations. 
	
	
		

		

		

		1)
		

		2) Enter the strengths of each organization in the appropriate location to the left.
	
	
		

		

		

		2)
		

		3) For the strengths, determine where in the proposal your strengths should be emphasized.
	
	
		

		

		

		3)
		

		4) For competitor strengths, determine where in the proposal they should be downplayed.
	
	
		

		

		

		Ephasize In:
		

		5) Review the Bidder Comparison Worksheet to find the weaknesses of all organizations. 
	
	
		

		

		

		

		1)
		

		6) Enter the weaknesses of each organization in the appropriate location to the left.
	
	
		

		

		

		

		2)
		

		7) For the weaknesses, determine where in the proposal your weaknesses should be downplayed.
	
	
		

		

		

		

		3)
		

		8) For competitor weaknesses, determine where in the proposal they should be emphasized.
	
	
		

		

		Weaknesses
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Downplay In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		

		COMPETITOR1
		

		

	
	
		

		

		Strengths
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Downplay In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		Weaknesses
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Emphasize In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		

		COMPETITOR2
		

		

	
	
		

		

		Strengths
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Downplay In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		Weaknesses
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Emphasize In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		

		COMPETITOR3
		

		

	
	
		

		

		Strengths
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Downplay In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		Weaknesses
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Emphasize In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		

		COMPETITOR4
		

		

	
	
		

		

		Strengths
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Downplay In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		Weaknesses
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Emphasize In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		

		COMPETITOR5
		

		

	
	
		

		

		Strengths
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Downplay In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		Weaknesses
		

		

	
	
		

		

		

		1)
		

		

	
	
		

		

		

		2)
		

		

	
	
		

		

		

		3)
		

		

	
	
		

		

		

		Emphasize In:
		

		

	
	
		

		

		

		

		1)
		

		

	
	
		

		

		

		

		2)
		

		

	
	
		

		

		

		

		3)
		

		

	
	
		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

		

	
	
		For more free proprosal management templates, visit MyPM.

The words contained in this file might help you see if this file matches what you are looking for:

...Sheet bidder comparison worksheet matrix solicitor proposal due date solicitation number manager title capture for each evaluation criteria rank the organizations below with is most competitive weight our organization enter competitor name here personnel insert darr auto totals experience qualifications availability sufficient numbers location add additional management subtotals approach program controls transition plan subcontract cost control regulatory compliance support capacity selfserve issue escalation solution feasibility supply chain tools technical period of performance quality assurance value lowest price technically acceptable reasonableness incurred by customer risk nonperformance safety environmental past similar rarr more free proprosal templates visit mypm instructions in quot area found rfp known hot buttons and concerns section alongside select a between valuable those items that matter to least evalutation your potential competitors use through total assign highest b...

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BIDDER COMPARISON MATRIX

Solicitor	Proposal Due Date
Solicitation Number	Proposal Manager
Solicitation Title	Capture Manager

		FOR EACH EVALUATION CRITERIA, RANK THE ORGANIZATIONS BELOW WITH 1-5. (5 is most competitive)
Evaluation Criteria	Weight 1-3	Our Organization		(Enter Competitor Name Here)		(Enter Competitor Name Here)		(Enter Competitor Name Here)		(Enter Competitor Name Here)
PERSONNEL		INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS
Experience	2	5	10	4	8	3	6	2	4	1	2
Qualifications	3	5	15	4	12	3	9	2	6	1	3
Availability	2	5	10	4	8	3	6	2	4	1	2
Sufficient numbers	1	5	5	4	4	3	3	2	2	1	1
Location	2	5	10	4	8	3	6	2	4	1	2
Add additional criteria	1	5	5	4	4	3	3	2	2	1	1
MANAGEMENT		SUBTOTALS	55		44		33		22		11
MANAGEMENT		INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS
Approach	2	5	10	4	8	3	6	2	4	1	2
Program management controls	3	5	15	4	12	3	9	2	6	1	3
Transition plan	1	5	5	4	4	3	3	2	2	1	1
Subcontract management	2	5	10	4	8	3	6	2	4	1	2
Cost control	2	5	10	4	8	3	6	2	4	1	2
Regulatory compliance	1	5	5	4	4	3	3	2	2	1	1
Experience	1	5	5	4	4	3	3	2	2	1	1
Add additional criteria	1	5	5	4	4	3	3	2	2	1	1
SUPPORT		SUBTOTALS	65		52		39		26		13
SUPPORT		INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS
Capacity	3	5	15	4	12	3	9	2	6	1	3
Self-serve	2	5	10	4	8	3	6	2	4	1	2
Location	1	5	5	4	4	3	3	2	2	1	1
Availability	3	5	15	4	12	3	9	2	6	1	3
Issue escalation	1	5	5	4	4	3	3	2	2	1	1
Add additional criteria	1	5	5	4	4	3	3	2	2	1	1
SOLUTION		SUBTOTALS	55		44		33		22		11
SOLUTION		INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS
Feasibility	2	5	10	4	8	3	6	2	4	1	2
Supply chain	1	5	5	4	4	3	3	2	2	1	1
Tools	3	5	15	4	12	3	9	2	6	1	3
Technical approach	1	5	5	4	4	3	3	2	2	1	1
Period of performance	1	5	5	4	4	3	3	2	2	1	1
Location of performance	1	5	5	4	4	3	3	2	2	1	1
Quality assurance	2	5	10	4	8	3	6	2	4	1	2
Add additional criteria	1	5	5	4	4	3	3	2	2	1	1
COST		SUBTOTALS	60		48		36		24		12
COST		INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS
Value	2	5	10	4	8	3	6	2	4	1	2
Lowest price technically acceptable	1	5	5	4	4	3	3	2	2	1	1
Reasonableness	2	5	10	4	8	3	6	2	4	1	2
Cost incurred by customer	2	5	10	4	8	3	6	2	4	1	2
Add additional criteria	1	5	5	4	4	3	3	2	2	1	1
RISK		SUBTOTALS	40		32		24		16		8
RISK		INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS
Risk of nonperformance	3	5	15	4	12	3	9	2	6	1	3
Safety	1	5	5	4	4	3	3	2	2	1	1
Environmental risk	2	5	10	4	8	3	6	2	4	1	2
Add additional criteria	1	5	5	4	4	3	3	2	2	1	1
PAST PERFORMANCE		SUBTOTALS	35		28		21		14		7
PAST PERFORMANCE		INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS	INSERT RANK ↓	AUTO TOTALS
Past performance with customer	3	5	15	4	12	3	9	2	6	1	3
Past similar experience	3	5	15	4	12	3	9	2	6	1	3
Add additional criteria	1	5	5	4	4	3	3	2	2	1	1
		SUBTOTALS→	35		28		21		14		7
	TOTALS		345		276		207		138		69
	TOTALS		345		276		207		138		69
For more free proprosal management templates, visit MyPM.

INSTRUCTIONS
1. In the "Evaluation Criteria" area, enter the evaluation criteria found in the RFP, known hot buttons and known customer concerns.
2. In the "Weight 1-3" section, alongside each evaluation criteria, select a number between 1-3. 3 is the most valuable number. Select "3" for those items that matter most to the customer and "1" for the items that matter least.
3. For each evalutation criteria, rank your organization and the potential competitors. Use 1 through the total number of competitors. Assign the highest number to the organization that is best posititoned.
4. Note that in the "Auto TotalS" sections, for each evaluation criteria, and for each organization, the spreadsheet will multiple the weight by the assigned rank.
5. In the "Subtotals" sections, the spreadsheet will add the Auto Totals for each evaluation criteria category and each organization.
6. At the bottom of the spreadsheet table, "Totals" are auto-calculated by adding together all category subtotals for each organization. The higher the Total number, the more competitive the organization.
7. When this worksheet is complete, move to the next tab, "Proposal Strategy."

PROPOSAL STRATEGY

	Solicitor				Proposal Due Date
	Solicitation Number				Proposal Manager
	Solicitation Title				Capture Manager

	OUR ORGANIZATION					INSTRUCTIONS
		Strengths				1) Review the Bidder Comparison Worksheet to find the strengths of all organizations.
			1)			2) Enter the strengths of each organization in the appropriate location to the left.
			2)			3) For the strengths, determine where in the proposal your strengths should be emphasized.
			3)			4) For competitor strengths, determine where in the proposal they should be downplayed.
			Ephasize In:			5) Review the Bidder Comparison Worksheet to find the weaknesses of all organizations.
				1)		6) Enter the weaknesses of each organization in the appropriate location to the left.
				2)		7) For the weaknesses, determine where in the proposal your weaknesses should be downplayed.
				3)		8) For competitor weaknesses, determine where in the proposal they should be emphasized.
		Weaknesses
			1)
			2)
			3)
			Downplay In:
				1)
				2)
				3)

	COMPETITOR1
		Strengths
			1)
			2)
			3)
			Downplay In:
				1)
				2)
				3)
		Weaknesses
			1)
			2)
			3)
			Emphasize In:
				1)
				2)
				3)

	COMPETITOR2
		Strengths
			1)
			2)
			3)
			Downplay In:
				1)
				2)
				3)
		Weaknesses
			1)
			2)
			3)
			Emphasize In:
				1)
				2)
				3)

	COMPETITOR3
		Strengths
			1)
			2)
			3)
			Downplay In:
				1)
				2)
				3)
		Weaknesses
			1)
			2)
			3)
			Emphasize In:
				1)
				2)
				3)

	COMPETITOR4
		Strengths
			1)
			2)
			3)
			Downplay In:
				1)
				2)
				3)
		Weaknesses
			1)
			2)
			3)
			Emphasize In:
				1)
				2)
				3)

	COMPETITOR5
		Strengths
			1)
			2)
			3)
			Downplay In:
				1)
				2)
				3)
		Weaknesses
			1)
			2)
			3)
			Emphasize In:
				1)
				2)
				3)

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