INTRODUCTION
       Business model canvas
                   The purpose of the business model canvas tool is to help you 
           e       crystallise your circular business idea by reflecting on its key                                                        l
           s       building blocks, including your value proposition, infrastructure,                                                      o
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           p       customers and financing.                                                                                                t
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                   1.       Vision – describe your long-term vision and wanted                                                             t
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                            position                                                                                                       r
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                   2.       Market - reflect on customers, the required customer                                                           u
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                            relationships, the channels you could use to reach them                                                        I
                            and what competition you will see on the market. 
           s       3.       Offering - detail what the solution you want to offer could 
           n                look like, what the concrete value proposition to your 
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           i                customers is and draft an outlook on how it could be                                                          s
           t                                                                                                                              l       All playbook chapters + supporting tools
           c                                                                                                                              a
           u                developed further or what other solutions could be                                                            i
           r                                                                                                                              r
           t                connected with it.                                                                                            e
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           n       4.       Financial aspects – use the value case tool to assess                                                         a
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                            value levers per circular sub-model. Provide a high-level                                                      
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                            estimate on revenues, costs, and investments.                                                                 n       1. Why circular       2. What          3. Which           4. Which      5. How to design 
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                   5.       Operating model – reflect on key partners, capabilities,                                                      t          economy?        opportunities    capabilities are  technologies can         the 
                                                                                                                                          r                              exist?          required?          support?       transformation 
                            resources and digital technologies needed to operate your                                                     o                                                                                   journey?
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                            circular business idea.                                                                                       p
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                   6.       Enabling companies – list companies that can support                                                          S        Illustrative playbook pages – please refer to the entire chapters for 
                            the development of your circular business model, such as                                                               support.
                            financiers and technology providers. 
          EXAMPLE
         Business model canvas
                         Vision statement
                           Optimised use of equipment capacity – in an easy and cost-efficient way
                         Market                                                               Offering                                                                                                  Operating model
                         Customers:                                                           Products/services:                                                                                        Key partners:
                                                                                               •   Facilitating matches between companies owning a piece of machinery / equipment 
                          •    Manufacturing companies                                                                                                                                                    •   Companies willing to share their products
                          •    Individual consumers                                                that is not needed all the time and those needing the equipment every now and                          •   IT partners to develop and maintain 
                                                                                                   then                                                                                                       platform
                                                                                               •   Maintenance services for shared products
                                                                                                                                                                                                          •   Payment solution providers
                         Customer relationships:                                              Value proposition:                                                                                        Key capabilities:
                          •    Establishing and cultivating                                    •   Avoided unnecessary costs from underutilised equipment
                                                                                               •   Optimised use of capacity                                                                              •   Leveraging data to support product sharing
                               equipment sharing community                                                                                                                                                •   Attracting customers to join the platform 
                                                                                               •   Easy and cost-efficient way to get equipment for use                                                       and cultivating the platform community              Illustrative 
                                                                                                                                                                                                                                                                   Illustrative 
                         Customer Channels:                                                   Outlook/pipeline:                                                                                         Key resources:                                            example for 
                          •    Website                                                         •   Providing additional services for shared products, e.g. insurance, maintenance etc                                                                              example for 
                          •    App                                                             •   Expanding operations to other areas in Finland                                                         •   IT platform                                         equipment 
             e                                                                                 •   Using devices to facilitate tracking of products                                                       •   Products to be shared                                equipment 
             l                                                                                                                                                                                                                                                    sharing 
             p           Competitors:                                                                                                                                                                                                                              sharing 
                          •    OEMs                                                                                                                                                                     Digital:                                                  platform
             m            •    Other equipment sharing/rental                                                                                                                                                                                                      platform
                                                                                                                                                                                                          •   Big data to improve understanding of 
             a                 platforms                                                                                                                                                                      customer needs and preferences
             x
                                                                                                                                                                                                          •   Potential use of IoT solutions to track 
             E                                                                                                                                                                                                product location, availability, energy 
                                                                                                                                                                                                              consumption etc
                         Financial aspects
                          Revenue streams:                                       Cost structure:                                   Risks (facing /mitigating):                                        Intangibles:
                          •    Transaction fees                               •   Platform development & maintenance             •   Mitigating risk of owning costly                                   •   Strengthened customer relationships 
                          •    Add-on sales                                   •   Service costs (logistics, maintenance, etc)        machinery &  equipment                                                 through more frequent interaction
                                                                                                                                 •   Facing risk of attracting enough                                   •   Improved understanding of customer base
                                                                                                                                     customers to the platform                                          •   Improved company image
                         Enabling companies
                          •    Financiers
                          •    Insurance companies
                          •    Technology providers
         Tool
         BUSINESS MODEL CANVAS
     Vision statement
     Market                                          Offering                                                                   Operating model
     Customers:                                      Products/services:                                                         Key partners:
     Customer relationships:                         Value proposition:                                                         Key capabilities:
      
                                                                                                                                Key resources:
     Customer Channels:                              Outlook/pipeline:
                                                                                                                                Digital:
     Competitors:
     Financial aspects
     Revenue streams:                       Cost structure:                    Risks (facing /mitigating):                     Intangibles:
     Enabling companies