Example Labels
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                Background - Our scheme is based on more than 12 
                years 
            •   of research, extensive modelling, and stakeholder 
                 2001 – Qualitative Research on Signposting
            http://www.food.gov.uk/multimedia/pdfs/nutritional-labelling-report.pdf
                engagement.
            •    2004 – Testing  5 labelling concepts
            http://www.food.gov.uk/multimedia/pdfs/alternlab.pdf
            •    2005 – Further creative development of GDA approaches
            •    2005 Quantitative and qualitative evaluation of signposting labelling concepts
            http://www.food.gov.uk/multimedia/pdfs/signpostquanresearch.pdf
            http://www.food.gov.uk/multimedia/pdfs/signpostqualresearch.pdf
            •    May 2009 Qualitative and quantitative research
            http://www.food.gov.uk/multimedia/pdfs/pmpreport.pdf
            •    January 2010 citizens forums
            http://www.food.gov.uk/multimedia/pdfs/citforumfop.pdf
            •    Reports of stakeholder discussions and summary of modelling work to support UK recommendation.
                        November 2012 – update on nutrition labelling consultation
                        January 2013 - Update from round table meeting on nutrition labelling 
            http://www.dh.gov.uk/health/category/policy-areas/public-health/nutrition-nutrition/
            •    The guidance for the voluntary scheme was launched in June 2013
            https://www.gov.uk/government/publications/front-of-pack-nutrition-labelling-guidance
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      Before the harmonised scheme introduction in 2013
       - a range of schemes were used
   •  Consumers were confused because there were many different front of 
      pack labels on our market – colour only, colour and %RI and RI only. 
      This meant products in the same store could not easily be compared. 
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      Consumers’ use of colour
      •  Consumers preferred a hybrid scheme of 
         nutritional information (non-directive) with        “If it was all 
         intuitive colour coding (directive).                green, you 
      •  Attitudes (specific dietary needs) play a part      wouldn’t bother, 
         in consumers balancing high and low levels          you’d pick it up 
                                                             and throw it in 
         of different nutrients  on single  foods            your basket, but 
      •  Reds provoked further investigation of more         if it had red and 
         detailed nutrition information.                     yellow, you’d 
      •  Consumers balance sign posting with more            maybe look at 
         general knowledge and are willing to accept         the back and say, 
                                                             oh that’s all 
         more reds  in some product categories e.g.          right.”
         ice-cream, fat spreads, snacks,                     [Female, Pre-
         confectionery, desserts, dairy food.                Family, BC1]
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              UK scheme format
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