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Tools of data collection
Questionnaire and interview schedule, Interview guide, observation guide
Topic: How to construct a questionnaire
I. Introducing the topic: While selecting a tool of data collection, the demographic
characteristics of the study population play an important role. For example,
questionnaire cannot be used if the study population is illiterate. There are three
ways to administer the questionnaire:
1. Mailed questionnaire – sending questionnaire through mail to the participants
2. Collective questionnaire- distributing the questionnaire and collecting it back from
the participants, e.g. in classroom setting
3. Administration in a public places
II. Key points in preparing the questionnaire
1. Covering letter: While using questionnaire, the covering letter include is must, which
need to include information about the purpose and relevance of the study. It must
include the following points:
Introduce yourself and the institution you are representing,
Describe in two or three sentences the main objectives of the study,
Explain the relevance of the study,
Convey any general instruction
Assure about anonymity and confidentiality
Provide your contact number, in case the respondent wants to talk to you
Give your address for return and deadline for the same
Insert the thank you line for participation
2. Formats of the questions
Simple and everyday language should be used
Do not use ambiguous questions i.e. should not carry double meaning
e.g. Is your work being difficult because you are rearing a small child?
Are you satisfied with your canteen?
In case of first question, the work may be difficult but not necessarily because
of the small child,
In case of second question, it does not specify which aspect of canteen-
services, menu, prices, hygienic conditions etc.
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Avoid double barreled questions i.e. two questions in a single question
e.g. How often and how much time do you spend on practice
Does your department have a special recruitment policy for women and
disabled?
Do not ask leading question?
e.g. Smoking is bad, isn’t it?
Do not ask question that are based on presumption
e.g. How many cigarettes do you smoke in a day?
Question was asked without ascertaining whether or not respondents were
smokers, such questions need to have relevant preceding question
For personal and sensitive questions, indirect method can be used
e.g by giving pictures, or asking to complete sentences
Contingency questions
e.g Are you aware of child labour act: Yes
No – skip to question no 3
Matrix questions – organizing a set of similar response category questions
e.g. The following services are provided at my work place :
Type of services Yes No Level of satisfaction
Satisfied Dissatisfied Undecided
Crèches and day care
services
Canteen
Conclusion: Since questionnaire would be responded by the respondents themselves,
questions need to be carefully designed as to avoid any misinterpretation. Unlike in interview
schedule, the researcher would not be available to clarify the doubts, if any.
At the end of the class, the students would be shown a well- framed questionnaire as
demonstration exercise.
Planning of the next class: Difference between questionnaire and interview schedule
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Interview schedule
Research tools where in a set of questions are listed in a particular order. These questions are
orally askedby an interviewer and the interviewee verbally responds. The answers are either
handwritten by the interviewer or audio recorded or both.
Interview schedule has scope of both close ended and open ended questions, but highly
descriptive questions are not possible.
Rules of framing the questions will remain the same as in questionnaire.
Topic: Difference between interview schedule and questionnaire
Methodology: Brain storming exercise and discussion
Basis of difference Questionnaire Interview schedule
Target Only literate population Both literate and illiterate
population , but exclude
those with language barrier
Approach of administration May be mailed or handed Filled up by the interviewer
over to respondent to respond in interview setting
Geographical Coverage Viable for large geographical Covering large geographical
distribution population is not feasible
Response pattern 100% return of questionnaire 100% return can be ensured
is not possible, by the presence of
Proxy respondents cannot be interviewer
avoided Only the required
respondents would be
considered for data
Nature of data Not suitable for generating Qualitative data can be
qualitative data as gathered, scope of
respondents may leave the supplementary information
descriptive questions, through observation,
Suitable for getting sensitive Respondents may hesitate to
data, share intimate and sensitive
information,
Presence of the respondents
may bring directionality to
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the data
Time line Time consuming process as Data can be collected hand-
respondents need to be to-hand
reminded time and again
Stationary and expenses More stationary, stamps, Costly as interviewer need to
packages. travel or hire enumerators
Conclusion: Interview schedule and questionnaire both have their own advantages and
disadvantages. The selection of the tool depends upon the population, nature of data required
resources in hand and time limit to complete the task.
Topic : Consideration in selection of tool for data collection
Selection of tool depends upon following:
1. Purpose of the study: If the study is exploratory, then tools like unstructured interview
guide, observation guide, case study method give scope of in-depth extensive and
flexible range of data. For descriptive study, interview schedule coupled with
interview guide/ observation guide, case-study and FGD may be used. For
experimental study scales or questionnaire are used.
2. Nature of the study: for quantitative study tool like questionnaire or interview
schedule may be used, while for qualitative study tools like interview guide,
observation guide, case study or FGD may be used.
3. Characteristics of respondents:
(a) Literate: any tool but we need to take language in to consideration in case
of language barrier
(b) Illiterate : questionnaire can not be used
(c) Children and special groups like mentally challenged, deaf & dump….:
observation guide
(d) Elderly and sick: short inventories, interview not suited if respondents are
hard of hearing
4. Geographic coverage: for large geographic coverage questionnaire is the best tool
5. Time and resources: questionnaire takes long time as repeated follow up is required
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